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branding · technology

ROOTKey

Giving visual form to a technology idea.

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ROOTKey identity on a black backpack, with symbol and logo

[the project]

Giving visual form to a technology idea.

A visual identity gives shape to a technology brand. In the ROOTKey project, symbol, typography and colour establish a distinctive language for its communication.

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ROOTKey logo on a black polo shirt

[in focus]

  • Visual identity
  • Symbol and typography
  • Brand language

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